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ASEAN Marketing Journal

e-ISSN 2356-2242       print ISSN 2085-5044

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ASEAN Marketing Journal is a national-level journal in Indonesia, that is

published by Management Research Center Department of Management,

Faculty of Economics, Universitas Indonesia.

 

AMJ, as abbreviation of ASEAN Marketing Journal, had firstly launched in 2009.

Until now, we already had 18 issues with twice a year of publishing

in June and Desember.

 

In 2018, we had just re-new our accreditation with B score from Ministry of

Research, Technology and Higher Education of the Republic of Indonesia.

It is considered as good for national-level journal.

 

We keep improving our journal in order to achieve international-level journal.

So in these two years (2019-2020), we are working for the preparation

to submit to Scopus while still maintaining excellent performance.


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Vol 13, No 2 (2021): December 2021

Articles

EXPLAINING THE TOURISM RELATIONSHIP MANAGEMENT (TRM) IN TOURISM ENTERPRISES (CASE STUDY: ISFAHAN) PDF
Teymour Marjani, Siavash Imeni Gheshlagh, Alireza Sarfi 10.21002/amj.v13i2.13539
NO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND USER ARCHETYPES IN THE MOBILE GAME MARKET PDF
Imam Salehudin, Frank Alpert 10.21002/amj.v13i2.13540
DETERMINANTS OF CUSTOMERS’ ADAPTATION TO INTERNET BANKING: EVIDENCE FROM GREATER JAKARTA AREA, INDONESIA PDF
Jareena Nasreen, Arief Wibisono Lubis 10.21002/amj.v13i2.13541
UTILIZATION OF EYE TRACKING TECHNOLOGY IN DESIGN AND MARKETING DECISION MAKING PDF
Arry Mustikawan, Wirania Swasty, Fariha Eridani Naufalina 10.21002/amj.v13i2.13542
BUILDING BRAND RESONANCE: OPTIMIZING SYMBOLIC BRAND REPUTATION AND CUSTOMERS’ EMOTIONAL VALUE PDF
Murry Harmawan Saputra, Elia Ardyan, Cindy Yoel Tanesia, Endah Pri Ariningsih 10.21002/amj.v13i2.13543
REVEALING PAST IDENTITY OF UPCYCLED PRODUCTS: HOW SIMPLE NARRATIVE IMPROVE PRODUCT PERCEPTION PDF
Stacia Reviany Mege, Grouse Oematan 10.21002/amj.v13i2.13544
THE EFFECT OF VISUAL AND FUNCTIONAL CRITERIA OF PACKAGING: CONSUMER EXPECTATIONS OF ELEMENTS FOR DAIRY PRODUCT PACKAGING PDF
Maryam Ghiasabadi Farahani, Hooman Shababi, Peyman Ghafari Ashtiani 10.21002/amj.v13i2.13545

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