e-ISSN 2356-2242       print ISSN 2085-5044

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ASEAN Marketing Journal is a national-level journal in Indonesia, that is

published by Management Research Center Department of Management,

Faculty of Economics, Universitas Indonesia.

 

AMJ, as abbreviation of ASEAN Marketing Journal, had firstly launched in 2009.

Until now, we already had 18 issues with twice a year of publishing

in June and Desember.

 

In 2018, we had just re-new our accreditation with B score from Ministry of

Research, Technology and Higher Education of the Republic of Indonesia.

It is considered as good for national-level journal.

 

We keep improving our journal in order to achieve international-level journal.

So in these two years (2019-2020), we are working for the preparation

to submit to Scopus while still maintaining excellent performance.


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Vol 12, No 2 (2020): December 2020

Articles

FACTORS AFFECTING ONLINE SHOPPING BEHAVIOR FOR NET-GENERATION IN JABODETABEK PDF
p. 69 - 82 Kunto Hendrapawoko, Lily Setiawaty, Marsaulina Elisabet Situmorang, Rahmadi Ernawan, Ratna Dharmayanti Odata 10.21002/amj.v12i2.12894
IMPACT OF COUNTRY OF ORIGIN EFFECT (COE) ON CONSUMER PURCHASE INTENTIONS: A CASE STUDY OF COSMETIC PRODUCTS IN LAMPANG, THAILAND PDF
p. 83 - 93 Janak Pandey, Somjai Muenkid, Noraset Jivasantikarn, Arunie Jivasantikarn Chaisiriwongsuk, Yadarat Inthaklhan 10.21002/amj.v12i2.12897
DIFFERENCES OF INDIVIDUAL DEMOGRAPHIC CHARACTERISTICS TOWARDS E-WALLET PAYMENT IN RESTAURANTS PDF
p. 94 - 102 Shinta Caroline, Anggraini Putri, Edy Oei, Verawati Verawati, Isnovian Isnovian 10.21002/amj.v12i2.12899
APPLICATION OF THEORY OF PLANNED BEHAVIOR IN CONSUMERS’ PURCHASE DECISION OF CATS AND DOGS FOOD PRODUCTS PDF
p. 103 - 111 Rendi Tegar Pratama, Elevita Yuliati 10.21002/amj.v12i2.12900
INTERVARIABLE INFLUENCE ANALYSIS OF HIERARCHY OF EFFECT (HOE) MODEL IN CROSS-BORDER E-COMMERCE (STUDY CASE: SHOPEE AND LAZADA) PDF
p. 112 - 120 Diyang Risma Gabriella, Anna Amalyah Agus 10.21002/amj.v12i2.12901
THE INFLUENCE OF SELF-CONGRUITY ON CUSTOMER LOYALTY OF COFFEE SHOPS: EVIDENCE FROM GLOBAL-CHAIN AND LOCAL-CHAIN COFFEE SHOPS IN INDONESIA PDF
p. 121 - 133 Dela Anjani, Ike Janita Dewi 10.21002/amj.v12i2.12902
THE ROLE OF CUSTOMER NETWORKING CAPABILITY EFFECTIVENESS IN ENHANCING THE SALESPEOPLE’S PERFORMANCE IN SMALL AND MEDIUM ENTERPRISES PDF
p. 134 - 144 Ida Bagus Nyoman Udayana, Naili Farida 10.21002/amj.v12i2.12903

Announcements

CALL FOR PAPER 2021

 
The Management Research Center (MRC), a unit under the Department of Management, Faculty of Economics and Business, Universitas Indonesia (FEB UI), will publish a journal for June and December Edition in 2021 in the area of marketing. The journal publishes in both print and online versions.

Submit your article through http://journal.ui.ac.id/amj and/or email to amj.ema.feui@gmail.com or amj@ui.ac.id

 
Posted: 2021-01-25 More...
 
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