e-ISSN 2356-2242       print ISSN 2085-5044

Editorial Policies

Focus and Scope

ASEAN Marketing Journal (AMJ) is dedicated to exploring, disseminating and discussing the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond.

The mission of the editorial board of AMJ is to present the latest thinking and research that tests, extends, and develops management theories or those contributes to marketing practices. Of particular interest are those contributions that share experience and suggest innovative solutions to ongoing or new concerns of those interested marketing issues.

To be published in AMJ, a manuscript must make strong empirical and theoretical contributions and highlight the significance of those contributions to the marketing field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks while empirically examining issues with high importance for marketing theory and practice. 

Topic of interest: marketing in emerging economies, marketing ethics, consumer welfare, and marketing and public policy.  


Section Policies


Checked Open Submissions Checked Indexed Checked Peer Reviewed

Peer Review Process

ASEAN Marketing Journal adopts double blind peer review whereby reviewers are unaware of author identity, and vice versa, author are also unaware of reviewer identity.

All submitted manuscripts to ASEAN Marketing Journal are checked for plagiarism using iThenticate



Publication Frequency

The journal publishes new issues every June and December each year.


Open Access Policy

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.



This journal utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration. More...


Publication Ethics and Conflict of Interests

Regarding to our commitment to ensure good standard of publication ethics for our journals, ASEAN Marketing Journal adopts guidelines produced by Committee on Publication Ethics (COPE). This guideline earmarked for authors, editors and reviews.



1.       Authors should ensure the content of the manuscript is original. Citation should followed the generally references format.

2.       The content of the manuscript has not been published earlier and the author has not transferred the right of her/his article to other parties, especially for publication purpose. Authors must ask for permission to publish their article (or a selection from the article) elsewhere, such as an article later appearing as a book chapter or as a translation.

3.       Any form of plagriasm is prohibited and violate the law.

4.       All data used related to the research should be available to be accessed by editors in order to prevent from the probabililty of data fabrication and falsification.

5.       Authors should check their manuscripts for possible breaches of copyright law (e.g., where permissions are needed for quotations, artwork or tables taken from other publications) and secure the necessary permissions before submission.



1.       Editors should help the authors in submitting their article to AMJ by providing a clear guideline and acceptable format.

2.       Editors are responsible to all the manuscripts submitted and published in AMJ.

3.       Editors ensure all manuscripts submitted to AMJ is not contain author’s information.

4.       Editors should be objective and has a fair judgement while assessing the manuscript. All the biased that possible to occurr should be set aside.

5.       Editors should disclose all the comments and recommendation from reviewer about the manuscript.

6.       All the decision made by editors should be sent to the author with the provided schedule.

7.       Editor should keep all manuscripts confidential.



1.       Assessing the manuscript should be free from any possible biases.

2.       Reviewers should give professional comments and recommendations that are relevant to the manuscript.

3.       The reviewing prosess should be done in blind so the reviewer’s identity should be confidential.

4.       Reviewers should keep the manuscripts confidential.

5.       Reviewers are expected to accomplish the reviewing process in a certain period of time. If there is no possibly to finish the process in a given time, reviewers should notify the editors.



As prevention of any possible of conflict of interest occurs, below are three things that should be AMJ addressed and be considered by authors, editors and reviewers:

  • Authors are required to disclose all sources of institutional, private, and corporate financial support for their studies.
  • If there is a relationship between the editor and the author, then AMJ reserves the right to appoint another editor
  • Reviewers are expected to be more concerned with the chance of a conflict of interest and if there is a conflict of interest on a manuscript, the reviewers must report to the editor



Publication Charges

ASEAN Marketing Journal is an open access journal. So there is no charge both for authors to submit their manuscript and readers or institutes for access.