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Author Guidelines

Author Guidelines

Author Charge

Submission and processing to this journal is free of charge


Manuscripts must be double-spaced on 81⁄2 x 11". Manuscripts length should be reasonable for the contribution offered. All papers submitted to the journal must be written in good English. Authors for whom English is not their native language are encouraged to have their paper checked before submission for grammar and clarity. The work should not have been published or submitted for publication elsewhere. All manuscripts must be submitted to ASEAN Marketing Journal Editorial Office using Online Submission at E-Journal  portal address:


If authors have any problems on the online submission, please contact Editorial Office at the following email: amj.ema.feui@gmail.com

Mathematical Notation

Notations should be clearly explained within the text. Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the right margin. Unusual symbols and Greek letters should be identified. For equations that may be too wide to fit in a single column, indicate appropriate breaks.

Tables and Figures

Indicate table placements within text. Camera- ready tables should be typed flush with the left- hand margin and have proper labeling of sources, column headings, and other notations, Once the manuscript has been accepted for publication, complex tables and figures (diagrams, charts, graphs, etc.) should be prepared professionally for camera-ready reproduction.


The structure of manuscript should be as follows:

ü  Abstract (should be in bold 14-pt Times New Roman font)

An abstract should stand alone, means that no citation in the abstract. Consider it the advertisement of your article. The abstract devides purpose, methodology, findings, originality, and keywords. It should tell the prospective reader what you did and highlight the key findings. Avoid using jargon and uncommon abbreviations. You must be accurate, brief, clear and specific. Use words which reflect the precise meaning. The abstract should be precise and honest. The Abstract should be no more than 150 words. Insert 6-8 keywords or short phrases, separated by comma in alphabetical order for keywords.


ü  Introduction (should be in bold 14-pt Times New Roman font)

The Introduction should begin on a new page, and the first few paragraphs of this section should place the work within a broad conceptual framework and motivate its importance to a broad scientific audience. Authors should state the objectives of the work at the end of introduction section. Before the objective, Authors should provide an adequate background, and very short literature survey in order to record the existing solutions/method, to show which is the best of previous researches, to show the main limitation of the previous researches, to show what do you hope to achieve (to solve the limitation), and to show novelties of your paper or the gap analysis statement in the end of Introduction section.


ü  Literature Review (should be in bold 14-pt Times New Roman font)

Put your literature here and make sure you write every citation that you choose. This section should contain sufficient information about the literatures which used as framework of knowledge. 


ü  Methods (should be in bold 14-pt Times New Roman font)

This section should contain sufficient information to allow others to repeat the research.  For well-known methods and their minor variants, it is sufficient to summarize them and provide key references.  It is also critical to provide detailed descriptions of the study design and the statistical analyses performed to evaluate all focal hypotheses.


ü  Results and Discussion (should be in bold 14-pt Times New Roman font)

A combined Results and Discussion section is often appropriate. When describing large sets of data, extensive sequence information, additional illustrations, videos etc. That you will place in the SUPPORTING INFORMATION section, please end the relevant line with [see SUPPORTING INFORMATION] in squared brackets so that readers will know where to look. Avoid extensive citations and discussion of published literature. The major findings can be briefly highlighted at the beginning of this section, but the RESULTS should not be repeated. Instead, they should be interpreted using logic and previously published articles.  Make the discussion corresponding to the results, but do not reiterate the results.


ü  Conclusion (should be in bold 14-pt Times New Roman font)

This section should include a brief summary of the major findings of the paper and a discussion of their significance and novelty to the field. Conclusions should answer the objectives of the research. Tells how your work advances the field from the present state of knowledge. Without clear Conclusions, reviewers and readers will find it difficult to judge the work, and whether or not it merits publication in the journal. Do not repeat the Abstract, or just list experimental results. Provide a clear scientific justification for your work, and indicate possible applications and extensions. You should also suggest future experiments and/or point out those that are underway.


ü  References

Insert cited references here in alphabetical order. Do not insert a line of space between references. Use APA style format for references. Use the format guidelines provided in the Instructions to Authors.  Reference citations within the text should consist of the author's last name and date of publication, without punctuation, enclosed within parentheses, and should be inserted before punctuation and/or at a logical break in the sentence. If several citations are needed, separate them with semicolons, and list alphabetically. If two or more works by an author have the same year, distinguish them by placing a, b. etc. after the year. References should be double-spaced and attached on a separate page. Works by single author, list chronologically; two authors, alphabetically and then chronologically; three authors, the same; four or more, list chronologically. References should be in the APA style format




Bagozzy, R. P. (1980). Causal Models in Marketing. New York: Wiley.

Anderson, A. K. (2005). Affective influences on the attentional dynamics supporting awareness. Journal of Experimental Psychology: General, 154, 258-281. doi: 10.1037/0096-3445.134.2.258
(please put doi if available)

Two Authors:

Armony, J. L., & Dolan, R. J. (2002). Modulation of spatial attention by fear-conditioned stimuli: An event-related fMRI study.Neuropsychologia, 40, 817-826. doi: 10.1016/S0028-3932%2801%2900178-6

Three or More Authors:
Anderson, A. K., Christoff, K., Panitz, D., De Rosa, E., & Gabrieli, J. D. E. (2003). Neural correlates of automatic processing of threat facial signals. Journal of Neuroscience, 23, 5627-5633.

Article in a Book Edited by another Author:
Chow, T. W., & Cummings, J. L. (2000). The amygdala and Alzheimer's disease. In J. P. Aggleton (Ed.), The amygdala: A functional analysis (pp. 656-680). Oxford, England: Oxford University Press.

Unpublished Dissertation:
Paterson, K.S. (1985). The effects of bilingual labels in buyer behavior (Unpublished doctoral dissertation). University of California, Irvine.

Sources: http://flash1r.apa.org/apastyle/basics/data/resources/sample-references2.pdf https://owl.english.purdue.edu/owl/resource/560/09/

References style refer to APA style. For more information about APA style please visit



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Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.

  1. Focus and Scope
  2. Abstract (maximum 150 words)
  3. Heading format :

    1. Abstract
    2. Introduction
    3. Literature Review
    4. Methods
    5. Results and Discussion
    6. Conclusion
    7. References
    8. Appendix
  4. References : APA style format

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