e-ISSN 2356-2242       print ISSN 2085-5044

Vol 2, No 2 (2010)

December 2010

Articles

Micro and Small Entrepreneur Social Ads: The Influence of Risk Perception as Measured by Self-Monitoring and Social Expectation on Poverty Reduction Social Ads in Indonesia PDF
Adi Zakaria Afiff 10.21002/amj.v2i2.1995
Determinants of Brand Equity of Services: A Verification Approach in the Banking Industry in Malaysia PDF
Norjaya Mohd. Yasin, Norzalita Abd. Aziz 10.21002/amj.v2i2.1998
Offensive and Defensive Competitive Marketing Strategy: The Development of Construct & Measurements PDF
Pantri Heriyati, Ign Heruwasto, Sari Wahyuni 10.21002/amj.v2i2.1999
Analysis Effect of Environment Attitude, Health Consciousness and Knowledge in Developing Product Perception and Intention to Buy (A Study on Organic Food Product) PDF
Widyasari Widyasari, Jony Oktavian Haryanto 10.21002/amj.v2i2.1996