e-ISSN 2356-2242       print ISSN 2085-5044

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Issue Title
Vol 8, No 1 (2016): June 2016 100% Love Indonesia: Role of Government Campaign to Promote Local Products in Indonesia Abstract   PDF
Imam Salehudin
Vol 5, No 1 (2013): June 2013 A Emprical Investigation on Service Failure and Recovery at Retailing Bank in Vietnam Abstract   PDF
Tu Van Binh, Nguyen Tran Phuong Vi
Vol 10, No 2 (2018): Vol 10, No 2 (2018); December 2018 A meta-analysis of customer loyalty in the banking Services Abstract   PDF
Ali Valipour, Mahmoud Noraei, Kamyar Kavosh
Vol 8, No 1 (2016): June 2016 A Model of Service Marketing in Port Services: Empirical Study in PT Pelabuhan Indonesia II (Persero), Tanjung Priok Branch Abstract   PDF
Rati Farini Srihadi, Hartoyo Hartoyo, Dadang Sukandar, Agus Maulana
Vol 9, No 2 (2017): Vol 9, No 2 (2017); December 2017 A Study on Product Innovation Portfolio and Customer Value Creation: Bridging Entrepreneurial Risk-Taking Orientation and Marketing Performance Abstract   PDF
Maklon Felipus Killa
Vol 8, No 1 (2016): June 2016 Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation Abstract   PDF
Bilson Simamora
Vol 4, No 2 (2012): December 2012 Adoption of Mobile Apps: The Role of Experience Abstract   PDF
Harryadin Mahardika
Vol 2, No 2 (2010): December 2010 Analysis Effect of Environment Attitude, Health Consciousness and Knowledge in Developing Product Perception and Intention to Buy (A Study on Organic Food Product) Abstract   PDF
Widyasari Widyasari, Jony Oktavian Haryanto
Vol 3, No 1 (2011): June 2011 Analysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia) Abstract   PDF
Taryadi Taryadi, Arga Hananto
Vol 2, No 1 (2010): JUNE 2010 Analysis on Variables Affecting the Creation of Tourist Destination Image: Case Study on Domestic Tourists Visiting Yogyakarta between 2007 to 2009 Abstract   PDF
Khairani Khairani, Hapsari Setyowardhani
Vol 4, No 1 (2012): June 2012 Antecedents and Consequences of Female Consumer Expectations and Evaluations toward CSR Activities Abstract   PDF
Bery Prima
Vol 9, No 2 (2017): Vol 9, No 2 (2017); December 2017 Antecedents And Consequences Of Tourist Satisfaction: A Literature Review Abstract   PDF
Joko Adinegara, Ni Wayan Sri Suprapti, Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja
Vol 10, No 2 (2018): Vol 10, No 2 (2018); December 2018 Antecedents of Green Awareness for Eco-Friendly Products Abstract   PDF
Doni Purnama Alamsyah, Hayder Alhadey Ahmed Mohammed
Vol 5, No 2 (2013): December 2013 Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation Abstract   PDF   PDF
Felix Septianto
Vol 7, No 2 (2015): December 2015 Application of Text Mining to Extract Hotel Attributes and Construct Perceptual Map of Five Star Hotels from Online Review: Study of Jakarta and Singapore Five-Star Hotels Abstract   PDF
Arga Hananto
Vol 3, No 1 (2011): June 2011 Assessing Actual Visit Behavior through Antecedents of Tourists Satisfaction among International Tourists in Jordan: A Structural Equation Modeling (SEM) Approach Abstract   PDF
Ayed Moh’d Al Muala, Nik Kamariah Nik Mat, Filzah Mohd Isa
Vol 1, No 2 (2009): December ‘Initiative-Decision’ Typology of New Product Launching (NPL) into Local Market: Toward Interaction Mechanism Abstract   PDF
Firmanzah Firmanzah
Vol 2, No 1 (2010): JUNE 2010 Between Management and Employees: Which one is More Critical in Building Value and Loyalty? Abstract   PDF
Arief Wibisono Lubis, Rizal Edy Halim
Vol 6, No 1 (2014): June 2014 Consumer Empowerment Profile in Rural and Urban Area Abstract   PDF
Megawati Simanjuntak, Siti Amanah, Herien Puspitawati, Pang S Asngari
Vol 4, No 1 (2012): June 2012 Consumer Innovativeness Model of Indonesian Young People in Adopting Electronic Products Abstract   PDF
Reza Ashari Nasution, Novika Candra Astuti
Vol 9, No 1 (2017): June 2017 Consumer Preference for Genetically Modified Halal Yogurt Drinks Abstract   PDF
Siti Hasnah Hassan, Qaisar Iqbal
Vol 9, No 1 (2017): June 2017 Contextual Marketing Based on Customer Buying Pattern in Grocery E-Commerce: The Case of Bigbasket.com (India) Abstract   PDF
Nesya Vanessa, Arnold Japutra
Vol 4, No 1 (2012): June 2012 Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s Loyalty Abstract   PDF
Syahrial Mukhtar, Sri Daryanti, Khairani Khairani
Vol 5, No 1 (2013): June 2013 Country of Origin Effect and Animosity on The Attitude and Purchase Intention of Foreign Products Abstract   PDF
Ramadania Ramadania, Sri Gunawan, Jamaliah Jamaliah
Vol 4, No 2 (2012): December 2012 Customer Perceived Brand Equity in Measuring Consumption Preference towards Local and Imported Products: A serial Studies on Urban and Suburban Level of Indonesia Society in Greater Jakarta Abstract   PDF
Sri Rahayu
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