e-ISSN 2356-2242       print ISSN 2085-5044

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Issue Title
Vol 8, No 1 (2016): June 2016 100% Love Indonesia: Role of Government Campaign to Promote Local Products in Indonesia Abstract   PDF
Imam Salehudin
Vol 5, No 1 (2013): June 2013 A Emprical Investigation on Service Failure and Recovery at Retailing Bank in Vietnam Abstract   PDF
Tu Van Binh, Nguyen Tran Phuong Vi
Vol 8, No 1 (2016): June 2016 A Model of Service Marketing in Port Services: Empirical Study in PT Pelabuhan Indonesia II (Persero), Tanjung Priok Branch Abstract   PDF
Rati Farini Srihadi, Hartoyo Hartoyo, Dadang Sukandar, Agus Maulana
Vol 8, No 1 (2016): June 2016 Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation Abstract   PDF
Bilson Simamora
Vol 4, No 2 (2012): December 2012 Adoption of Mobile Apps: The Role of Experience Abstract   PDF
Harryadin Mahardika
Vol 2, No 2 (2010): December 2010 Analysis Effect of Environment Attitude, Health Consciousness and Knowledge in Developing Product Perception and Intention to Buy (A Study on Organic Food Product) Abstract   PDF
Widyasari Widyasari, Jony Oktavian Haryanto
Vol 3, No 1 (2011): June 2011 Analysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia) Abstract   PDF
Taryadi Taryadi, Arga Hananto
Vol 2, No 1 (2010): JUNE 2010 Analysis on Variables Affecting the Creation of Tourist Destination Image: Case Study on Domestic Tourists Visiting Yogyakarta between 2007 to 2009 Abstract   PDF
Khairani Khairani, Hapsari Setyowardhani
Vol 4, No 1 (2012): June 2012 Antecedents and Consequences of Female Consumer Expectations and Evaluations toward CSR Activities Abstract   PDF
Bery Prima
Vol 5, No 2 (2013): December 2013 Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation Abstract   PDF   PDF
Felix Septianto
Vol 7, No 2 (2015): December 2015 Application of Text Mining to Extract Hotel Attributes and Construct Perceptual Map of Five Star Hotels from Online Review: Study of Jakarta and Singapore Five-Star Hotels Abstract   PDF
Arga Hananto
Vol 3, No 1 (2011): June 2011 Assessing Actual Visit Behavior through Antecedents of Tourists Satisfaction among International Tourists in Jordan: A Structural Equation Modeling (SEM) Approach Abstract   PDF
Ayed Moh’d Al Muala, Nik Kamariah Nik Mat, Filzah Mohd Isa
Vol 1, No 2 (2009): December ‘Initiative-Decision’ Typology of New Product Launching (NPL) into Local Market: Toward Interaction Mechanism Abstract   PDF
Firmanzah Firmanzah
Vol 2, No 1 (2010): JUNE 2010 Between Management and Employees: Which one is More Critical in Building Value and Loyalty? Abstract   PDF
Arief Wibisono Lubis, Rizal Edy Halim
Vol 6, No 1 (2014): June 2014 Consumer Empowerment Profile in Rural and Urban Area Abstract   PDF
Megawati Simanjuntak, Siti Amanah, Herien Puspitawati, Pang S Asngari
Vol 4, No 1 (2012): June 2012 Consumer Innovativeness Model of Indonesian Young People in Adopting Electronic Products Abstract   PDF
Reza Ashari Nasution, Novika Candra Astuti
Vol 4, No 1 (2012): June 2012 Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s Loyalty Abstract   PDF
Syahrial Mukhtar, Sri Daryanti, Khairani Khairani
Vol 5, No 1 (2013): June 2013 Country of Origin Effect and Animosity on The Attitude and Purchase Intention of Foreign Products Abstract   PDF
Ramadania Ramadania, Sri Gunawan, Jamaliah Jamaliah
Vol 4, No 2 (2012): December 2012 Customer Perceived Brand Equity in Measuring Consumption Preference towards Local and Imported Products: A serial Studies on Urban and Suburban Level of Indonesia Society in Greater Jakarta Abstract   PDF
Sri Rahayu
Vol 6, No 1 (2014): June 2014 Customer Satisfaction Index Model on Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction on Branded Cooking Oil Product Abstract   PDF
Budi Setiawan
Vol 3, No 1 (2011): June 2011 Customer Value, Satisfaction and Behavioral Intentions: the Effects of Consumer Search Behavior Abstract   PDF
Wahyuningsih Wahyuningsih
Vol 2, No 2 (2010): December 2010 Determinants of Brand Equity of Services: A Verification Approach in the Banking Industry in Malaysia Abstract   PDF
Norjaya Mohd. Yasin, Norzalita Abd. Aziz
Vol 1, No 2 (2009): December Determinants of Female Labor Force Participation Abstract   PDF
Adiqa Qausar Kiani
Vol 5, No 2 (2013): December 2013 Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors Abstract   PDF   PDF
Rachmi Rida Utami, Reza Ashari Nasution
Vol 5, No 2 (2013): December 2013 Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country Abstract   PDF   PDF
Jashim Uddin Ahmed, Md. Humayun Kabir Chowdhury, Ishrat Jahan Synthia, Ishrat Sultana
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