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Degrading Message and Hate Speech are Now Obligatory in Elections? A Qualitative Research on Post-truth Populism in Sumatera Utara’s Local Election

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Degrading Message and Hate Speech are Now Obligatory in Elections? A Qualitative Research on Post-truth Populism in Sumatera Utara’s Local Election

Effendi Gazali

Abstract


Komunikasi politik mutakhir sangat diwarnai oleh post-truth dan populisme. Hal tersebut amat terasa dalam Pemilihan Umum Amerika Serikat dan Gerakan Brexit. Pada level lokal, kedua elemen tersebut diyakini memainkan peran serius pada Pemilihan Kepala Daerah DKI (Pilkada) Jakarta 2017. Penelitian kualitatif ini mencoba melihat sebuah Pilkada lain, di provinsi terbesar penduduknya di luar Pulau Jawa, yaitu Sumatera Utara. Secara lebih khusus penelitian kualitatif ini ingin menelusuri bagaimana kalau lima garis keingintahuan para ilmuwan komunikasi (antara lain dikonsolidasi Waisbord, 2018) tentang pesan-pesan populisme, dikaitkan komunikasi politik pada suatu Pilkada. Penelitian ini merupakan aplikasi pertama garis riset Waisbord di Indonesia, dan aplikasi pertama pada tingkat Pilkada. Selain menemukan bahwa kelima garis riset yang dikonsolidasi Waisbord memang eksis pada Pilkada Sumatera Utara, penelitian ini juga memperlihatkan peran garis riset mana yang lebih dominan atau tampil lebih awal. Bahkan hal tersebut dirasakan berbagai pihak sebagai kewajiban atau kelaziman dalam Pilkada.
Contemporary political communication is heavily coloured by post-truth and populism phenomena. The 2016 US Presidential Election and Brexit Referendum in the United Kingdom showed their implications. In Indonesia, those phenomena were believed to play significant roles in the 2017 DKI Jakarta Gubernatorial Election. This qualitative research tries to explore another local election in Indonesia, i.e. in North Sumatera, the biggest province outside Java. Specifically, this research tries to examine how the five lines of inquiry related to post-Truth and populism (categorized among others by Waisbord, 2018) take place in Sumatera Utara’s local elections. This research constitutes the first application of Waisbord’s lines of inquiry in Indonesia, as well as at the local election level. It finds that all five lines inquiry exist in the North Sumatera’s local elections. In addition, it also shows which line of inquiry becomes dominant or occurss earlier than others. Even most interviewees think that this dominant factor is now a kind of obligation and is ubiquitous in elections.

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Keywords


populism, post-truth, five lines of inquiry, first application, Indonesia's local election

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