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Filipino College Students' Views on The Value of Phisical Appeal to Political Leadership

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Filipino College Students' Views on The Value of Phisical Appeal to Political Leadership

Jonalou S. Labor


Musings of thirty-six college students from three higher educational institutions in the Manila, Philippines were used to look at the constructs of physical appeal and its power to influence leadership. By thematically analyzing the musings ofthe students, the research found physical appeal concepts that are associated toleadership. The study revealed that the students perceive leadership in two ways:from “within” the leader such as skills and knowledge, and from the “outside”where leadership is associated to goals, to influences, and to authority. In termsof physical appeal, leaders are expected to possess physical beauty (kagandahanganyo). Moreover, leaders are seen as individuals who have good manners(kagandahang asal). Interestingly, the college students claimed that leadershipshould also be based on capacity (kakayanan) and connection (koneksyon). Thesefindings revealed that leadership has its physical and ethical forms that help thestudents visualize their idealized national political leader.


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Political Leadership, Physical Appeal, Philippine

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