Vol 1, No 2 (2007): October 2007

Table of Contents
About the Author

Firmanzah Firmanzah
Universitas Indonesia
Indonesia

Firmanzah(fiz@ui.ac.id) is an Associate Professor of International Strategic Marketing at University of Indonesia. He earned his PhD from Université de Pau des Pays de l’Adour in France. His current research interest is international strategic marketing, which includes innovation, communication, and decision making in the area of new product development and launching. He is a visiting profesor at Université de Science et Technologie de Lille (France), Université de Grenoble II (France) and Université de Pau et des Pays de l’Adour (France).

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